Promos, GoPros and flying machines - creating the School of Music's interactive media
April 2014 has come and gone and
with it no less than 12 promo projects in a little over 4 weeks. Insane! The upside
of course is that with this much content to produce you’re presented with an
opportunity to really think outside the box to keep things innovative and unique. One of my biggest projects for April was a combined video/interactive project on DVD for the NWU’s School of Music and Conservatory.
Above: main menu page of the interactive development. The project is rolled out on DVD and is Windows and Mac compatible.
Adobe Master Suite and Avid Media Composer’s powerful
green screen editing capabilities provided me with the best possible tools to
incorporate a presenter, the School’s Lecturer in Voice, Dr Conroy
Cupido, into an interactive environment created in Flash, After Effects and Photoshop.
The video workflow basically comprised cleaning up Conroy’s green screen sequences
in Avid first before passing them on to After Effects and finally Flash.
This might seem like an extra step but it did actually save me hours of manual work in After Effects. While Keylight
in After Effects is very capable I find that Avid’s SpectraMatte is much
quicker and more forgiving for this type of chromakey work. With the limited
timeframe we had to complete the project in this workflow allowed me to save a
lot of precious hours.
This was also one of the first
projects where I used a camera drone. A friend of mine, Andrew Wallis, recently invested in a
high-end quadcopter with GPS guidance and an onboard gyro-stabilized GoPro mount and we
were able to use this very effectively both indoors and outdoors to film cine-style
jib shots for a series of promo videos that accompany the interactive project.
On the topic of drones - I find the current legal issue around their use silly and extremely short-sighted. Clearly these little machines have
very legitimate roles in filmmaking, surveying, industrial site inspections and
an endless list of other real world applications. To try and legally ground everybody
just because some idiot tried to fly his over an airliner at OR Tambo airport is
about the same as banning all cars from public roads because someone was caught
drunk driving in one. Prosecute the offenders, not the technology. Really, is
it that hard for the authorities to make the distinction?
On the post-production side I
took Boris Continuum Complete 9 trial for a test run on this project. What’s
really cool about it is the set of GoPro presets that allow you to magically
remove the characteristic wide angle lens distortion from your footage, right
from within the Avid timeline. BCC is insanely expensive but after this I might just look
at purchasing their Image Restoration toolset.
Visit the School of Music’s YouTube channel for more videos and have a look at their blog.
Tags: "new projects" "gopro" "avid" "boris"